Tourism is not only associated with activities relating to accommodation and hospitality or the transportation sector and the entertainment sector with visitor attractions, but tourism and its management are closely associated with all the major functions, procedures that are essential to carry out the activity of tourism. It is also associated with generating employment amongst the local population. The connection of it also exists with the local industries showcasing their products, which are manufactured in the host country and the key to selling them is the place where they belong.
Whenever a tourist plans his itinerary, he reserves one day for the purpose of shopping. This shopping is either done in a branded store or in the local market. What essentially would a tourist look for while making purchases in the local market? A tourist here is looking to buy something memorable which reminds him of the place he visited or in other times, the product is only available in that particular place and is known for its geographical location is famous worldwide because of the place it belongs to.
The above mentioned is a great story of a local product becoming celebrated around the globe. Now let us talk about the food and beverages market. Each country is known for its local cuisine. When a person vacations at a new place, they look forward to explore its culture. Food forms an important part of their itinerary and they list down few restaurants that they would like to experience. As the number of tourists increases, these local joints are bustling and benefitting, as what they serve is a food that is primary to the city. For e.g. Raclettes, Roasted, and Gelatos were innovated in Switzerland and they have a unique and different taste, Apart from the local cuisine, there are certain other joints, which become well known due to word of mouth. Before conceiving a travel plan, it is in human nature to get in touch with people who have visited the city before. There are always suggestions of the places they liked the best and one question that is asked by a traveler is ' Where do I get the best Food'. They would suggest you the place where they had their best meal and that is how the word spreads. For e.g. there is small Falafel place in Paris by the name of 'Las du Falafel' and every tourist who goes to Paris has one meal there. It has built its name by word of mouth and the falafel there is loved by everyone who goes there.
There are countries like India who can generate an ample amount of income by the way of their local food and products. Being a multicultural country, each state in India has a different local cuisine. In South, South Indian thalis are the best and have a unique taste, which, you will get at no other place. In North, you will find a lot of Punjabis getting the best sarso da saag and makki di roti in Punjab. On one hand, Kashmir is famous for its saffron and pashmina shawls and on the other hand, Kerala is known for its sandalwood products. India thus should advance its tourism and give an opportunity for these local industries to flourish generating wide employment and terminating the ills of poverty.
Tourism is a great way for establishing relations between countries. A person visiting England from elsewhere is looking forward towards the British hospitality. When the local people meet tourists belonging to different cultures, personal grooming also takes place. Local industries can mix with people from diverse backgrounds with different lifestyles, which through 'demonstration effect' may lead to the development of improved lifestyles and practices from the tourists'
Taking advantage of your local specials is a very important factor and can only happen if the tourism industry flourishes. Tourism has of late made faster strides in the economic sphere and has become important to every country. The primary purpose of promoting tourism in developing countries has been to earn foreign currency. The avenues of employment by way of promoting tourism comes the next. It also serves as a potent instrument for eliminating poverty, for ending unemployment, for promoting dialogue among civilizations and for providing channels in which streams of different culture could meet and mingle and create a new ethic-scope on which a fair, just, a humane and enlightened order could he built for the entire human race." Tourism plays an extremely important role in the economic and social development of most countries in the world. It is the largest generator of employment and its services range from tour and travel, accommodation, catering, and maintenance of culture and traditions especially the handicraft industry and to the preservation of the ecosystem in turn leading to being beneficial for local industries.
The tourism sector is probably the only service sector that provides concrete and quantified trading opportunities for all nations, regardless of their level of development. However, it is also a sector where there is clearly an uneven distribution of benefits, which is threatening the social and economic systems of many developing countries by disturbing local industries.
We at '"Tourism Trust"' look forward to developing a culture where the local industries are given recognition and an intensive is given to the local people for the betterment of their lifestyles. We will be providing funds for these industries at a global level for their start-up and initial maintenance and aim at raising awareness amongst the local population about the benefits it will provide to the economy and the growth of the country by generating income and employment.